Littering 1-page process paper

Our Public Service Announcement is about the amount of litter in SLA. There is a large amount of students in our school not disposing of their trash properly and leaving it on the ground. This image of litter in our school is visible all around, in the bathroom where food is sitting in the drain, the halls where kids just toss their waste and forget about it, and finally the café where the most trash is left on the floor to be ignored.

Litter seems so unimportant and we do not fully realize what we are doing when we drop something on the ground to forget about later. Litter is bad but upon doing more research we discovered even more ill effects then just it looking dirty. Litter is a fire hazard and attracts bugs, animals, and bacteria. This is important for the students at our school to know because they are not only creating an unclean environment but an unhealthy and unsafe one.

Our group took ideas from other PSA sites. Chelsea got the idea for a pledge from a sight about healthy food (http://www.fightbac.org/). Catherine and I got the idea for our posters from the images we saw online and how well they got the idea out. (http://blogof.francescomugnai.com/2009/11/the-80-best-guerrilla-marketing-ideas-ive-ever-seen/) Tyler wanted to have a place where all our efforts could come together and thus our website (https://sites.google.com/a/scienceleadership.org/littering/?pli=1) was born. Chelsea wanted to make the Twitter account to get more people following our movement.

Catherine and I worked on the posters. We wanted them to be colorful and have pictures so that they were interesting. Unfortunately we could not make a hundred posters all by hand and in different colors but the more posters the better. Putting them up was full of strategy; the posters had to go in highly populated places but also in places where littering was the main problem. We put the posters on blank walls so that it popped more because it was the only thing there. The ballroom on the second floor was bombed with poster as was the lunchroom. While walking the stairwell you come face to face with the posters because they are at eye level (a selling strategy that is used by companies). The posters are also placed for relevance, if the poster is about fire then it will be near a fire extinguisher or the ones about boys producing more litter are in the boys bathroom.

This project is really important because it is a big problem in our school that does not seem important but is makes such a difference and is such a nuisance.