Blade Runner Revision: More than Human

This is the updated poster and name I chose for Blade Runner (1982). I retitled the movie More than Human. This title takes direct inspiration from a famous quote in the movie, the motto for the Tyrell Corporation: “More Human Than Human”. I chose this quote to base the title off of because I feel that the replicants need more representation in the marketing of the movie. The original title of the film, Blade Runner, focuses on Rick Deckard, the protagonist of the story, and his role as a blade runner. Given that this is the primary focus of the movie, the original title fits well. However, in my opinion, the position of blade runner and that overall story arc was not what I found most captivating about the movie. I was much more fascinated by the replicants themselves. How were they created? Why do they act in the way that they do? What really makes them stand out from a genuine human being? This movie was not one of my favorites that we have watched so far this year. I think that if through the marketing of the film, the viewers were guided into examining the complexities of the replicants, it would appeal more broadly to viewers such as myself who aren’t as into violent action movies like this one.

To build off of my theme for this poster, focusing on the replicants instead of the blade runners, I decided to only include images of the replicants. In the pictures, the replicants look very still and robotic. However, there is something a little bit different about Rachel. For starters, she stands out within the poster. The color theme is white and blue with both Paris and Roy having bright white hair, blue clothing, and standing in a harsh blue light. Rachel has brown hair, brown clothing, and standing in an orange light. In addition, if you zoom in on Rachel’s face, you can see a teardrop streaming down from her right eye. The teardrop symbolizes human emotion, something that is discussed in the movie. Coupled with the title, the reader of this poster should begin to question whether these “people” are really people and what makes them more than human.

By leaving out images with guns, the reader does not immediately assume the type of movie that it is. This should help draw in a broader audience. The addition of a unicorn also adds a fantastical element to the film. This slightly changes the perceived tone of the film while also paying homage to the director’s symbolism about Deckard being a possible replicant as well.